Hypermedia, a leading player in the out-of-home (OOH) media industry in the UAE, has launched “Pinned,” a new digital platform aimed at transforming the process of booking promotional spaces in major malls across the country. This platform is set to bring greater efficiency and transparency to the retail media space by enabling brands and agencies to compare, book, and pay for prime media locations online.
The introduction of Pinned addresses the complexities typically associated with securing promotional areas in high-traffic retail environments. By digitizing each step—from browsing options to finalizing payments—the platform provides a user-friendly experience, allowing advertisers to manage their campaigns more efficiently. The tool’s intuitive design ensures that brands can quickly identify suitable spaces, review availability, and make informed decisions without the usual logistical hurdles.
Hypermedia’s network spans nearly 50 malls in the UAE, incorporating around 1,200 LED screens and reaching an audience of over 500 million shoppers annually. Pinned aims to improve access to these prime locations, empowering advertisers to optimize their presence in key retail destinations.
“Pinned redefines how advertisers interact with premium spaces, creating a seamless journey that connects brands directly to consumers,” said Philip Matta, CEO of Hypermedia. “Our goal is to provide a platform that makes out-of-home media more accessible and transparent, ultimately benefiting both brands and mall operators.”
Pinned represents Hypermedia’s strategic effort to leverage digital technology and streamline the retail media landscape. With its simplified approach, the platform offers a comprehensive solution that caters to the needs of modern marketers looking for efficient, data-driven strategies to optimize campaign performance. By providing easy access to high-impact retail spaces, Pinned creates new opportunities for brands to engage shoppers more effectively and maximize their reach.
About Hypermedia
Hypermedia is a key player in the UAE’s out-of-home media sector, specializing in retail and digital media solutions. With extensive experience managing premium advertising assets in top malls, the company is focused on connecting brands with consumers through impactful media strategies.
Pinned Digital Platform: https://hypermedia.pinned.io/
Hypermedia Web: https://hypermedia.ae/
